SAMUEL TITCHENER

GROUP ACCOUNT DIRECTOR

HEALTHCARE BRAND AND MARKETING COMMUNICATIONS

CONTACT

AWARD WINING CAMPAIGNS

Silver award in the "advertisement campaign" category.

Patient-centric unmet needs awareness campaign with market landscaping objectives in preparation for a new treatment in this space.

For at at-risk groups, this campaign aimed at increasing vaccination rates against mpox with highly targeted placements in dating apps.

Multichannel segmented EU launch campaign anchored in market research insights with commercial objectives.

Global launch (US, Canada, EU) for a new monkey pox vaccine aimed at the private marked and focused on at-risk groups.

SCD.mp4

Sub-Saharan Africa launch campaign for the first treatment available in sickle-cell disease, including patient materials for illiterate audience

Omnichannel global launch campaign with focus on digital touchpoints for cardiologists with emotional attachment to competitor products.

New promotional campaign for a well established portfolio of brands to increase share of voice vs. new competitors entering the market

Belief and prescribing behaviour change objectives for HCPs in the field of transplantation vs. the established SoC

Promotional campaign following new data release for the brand to establish use in earlier lines of treatments for T2DM

Objection handling vs. new competitors entering the market through an innovative app to train sales representatives

Direct to patient behaviour change campaign to increase treatment adherence in collaboration with leading psychologists

Re-launch campaign for a glaucoma brand to increase SoV and sales before LoE in price control and OOP markets

Market research and robust strategy developed for patient materials for an illiterate audience with behaviour/belief change objectives

Through nurse specialists, we identified key psychological behaviours to non-adherence and developed an updated, more effective program

Programmatic & influencer advertising campaigns through multiple channels and lead YouTube content

Creative campaign development and launch in through TV commercials in the US

Development of creative campaign and accompanying psychology-reward based application to stop smoking